Consumers may be seeking new seasonal flavors for their coffee. A shift in preferences is indicated by recent data, with flavors such as matcha and banana gaining attention. This trend is also reflected in a change to a major coffee chain's fall lineup, which no longer includes a pumpkin spice option.

A popular coffee chain recently launched its fall menu, which includes a pumpkin spice drink. This launch was reportedly the strongest ever in the US and Canada. Despite this, it appears that some consumers are looking for alternative flavors.

Further information on this trend is available, including details on new coffee flavors and their popularity.